The Secret of Chanel No. 5: The Intimate History boutiques of the Worlds Most Famous

Product Name: The Secret of Chanel No. 5: The Intimate History boutiques of the Worlds Most Famous
EAN：9780061791031 UPC：9780061791031 ISBN：9780061791031 boutiques MPN：N/A Format：Paperback, 320 pages
With its rich golden hue, art deco-inspired bottle, and timeless, musky scent, Chanel Number 5 is the worlds bestselling perfume. Reverently known among industry insiders as "le monstre" - the monster - it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers? "The Secret of Chanel Number 5" is Tilar J. Mazzeos far-ranging and fascinating search beyond the stuff of legend to uncover the full story of Number 5s creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanels flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home. A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel Number 5..